Will Power
Being a physical therapy entrepreneur can be unbelievably challenging at times. From patient care, to running the businesses, to balancing a family, it’s no wonder many entrepreneurs feel overwhelmed and burned out. Each Tuesday, join Will Humphreys, a retired private practice owner and medical entrepreneur, as he introduces game-changing leadership concepts and interviews other successful leaders in healthcare. If you want to start, scale, or sell your outpatient physical therapy business, this is for you. Together not only can we increase our income, impact and freedom, we can build the largest network of healthcare leaders in the world at the Will Power Podcast.
Will Power
Building a Thriving Physical Therapy Brand with Jared and Afton Egan
Building a Thriving Physical Therapy Brand with Jared and Afton Egan
In this episode, Jared and Afton Egan share how they built Aera Physical Therapy into a thriving practice in just five months. From branding strategies that enhance patient satisfaction to creating a welcoming clinic environment, their insights offer a blueprint for success in physical therapy.
Key Takeaways:
- Learn how thoughtful design and empathy create a memorable patient experience.
- Discover how Aera’s commitment to integrity, mastery, and accountability fosters trust and loyalty.
- See how incorporating advocacy, like using the Spina Bifida Association’s colors, strengthens branding.
- Gain actionable tips for improving patient retention through a values-centered approach.
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rock stars. Thanks for listening. Today's episode we're going to be focusing on how we can retain employees, grow our new patients, recruit more effectively, all using branding. If you're not familiar with what branding is, don't worry. We're going to explain what branding is, how it ties to culture and how we use these things as our secret advantage to not just keep great people but explode our business in a way that makes it easier for us as owners.
Speaker 1:We're talking to Jared and Afton Egan. Jared is a physical therapy leader of leaders. He used to work with me in my old practice. He married Afton and an interior design expert and leader in her own right and have created this unique culture that when I walked into their open house five months ago, I literally was blown away. They're going to talk about what they did and all the small things they did to make their practice stand out in a way that I will never forget, and it gets emotional because we're talking about how branding ties to charities and how that impacts them. This is definitely an episode you're going to want to stick to the end of. Enjoy the show. So what are some of the challenges you guys are facing right now or lessons that maybe you've learned recently that might be relative to where you guys are right now.
Speaker 2:Well, one of the concepts we maybe wanted to talk about was branding kind of. As you saw how, for me, I I had some exposure to it. You gave a training a long time ago on branding when we transitioned, and it was the importance of not just the color but all the different factors that go into that. And we talked about Chick-fil-A and it's like, okay, my pleasure, right, it's not just the color.
Speaker 1:It's not the colors as well?
Speaker 2:Right, it's like a whole experience and we talk about the patient experience in physical therapy all the time, but we feel like we have, like our brand is part of the experience and like everything that we provide, from the second they walk in to the when they go to the bathroom to when they you know, like every single yeah like every, even when they go to the bathroom.
Speaker 1:Like you hit something on that, so is branding something that's top of mind for both of you guys right now. It was very intentional for us at the bathroom like you hit something on that, so is branding something that's top of mind for both of you guys right now.
Speaker 2:It was very intentional for us at the beginning and we're seeing how, like, that's been a huge like payout for us and it's been really important. And we get a lot of comments on it and people like keep coming and want to come and send all their friends and family because of the way that they feel and how they tie that to some of our branding.
Speaker 1:What are the results of your intentional branding that when you opened, because you opened May 28th, you haven't been even open a year, not even five months? Okay so you've been open for five months, but you started something very differently. You were very clear on your branding. What are the results that you're seeing in five months that you attribute to the branding?
Speaker 2:Well, for me it's again, patients come in and you know probably statistics better than I do on the percentage of patients who drop out within the first three visits. You know, and so we thought how can we create an experience that's so powerful, so almost like we call it like stimulating the senses in every single way, all senses. When you walk in, what does it sound like? What's the music? What does it smell like? What does it look like? That's a big one that we think of, right, but like, what does it feel like? What's the temperature? How are you welcomed? But how do you feel cared for? And you feel cared for even when you go to the bathroom and there's amenities.
Speaker 1:Yeah, talk about the amenities in the bathroom. Afton, this was your idea, this was my idea. Because I went to the bathroom at your open house and I was kind of blown away.
Speaker 3:Yeah.
Speaker 1:Which I don't think I'd say that again blown away in the bathroom. But go ahead and tell me what was it that you were thinking and what did you put in there, and that kind of stuff.
Speaker 3:When we were talking about what the experience would be with our patients and in our company. I kind of because I have a background in interior design, because I'm a natural like storyteller of spaces, it was very clear for me to walk in and go okay, this is exactly how I would want to feel as a patient coming in here, this is how I would want to be taken care of, and so I can just kind of map out that story of start to finish, what your experience is like. And so to me, I mean I like hotels, I like going on vacation, I like luxury things and that makes me feel valued and important and taken care of. And I noticed those things. I noticed when you go to a hotel and pillows are folded a certain way. I just am very in tune to the small details of things and so I've tried to implement that in how we do things at the clinic and how we train our team. Our pillows are literally folded like they would be at a hotel.
Speaker 3:There's a specific folding process that we do, and in the bathrooms I wanted it to feel like if you're coming into physical therapy and you are in pain, you are just barely post-op, you are postpartum, you don't feel good If you need to go to the bathroom. I want you to feel like, oh my gosh, maybe this was really hard just to come to therapy, and maybe you need to take a second in the bathroom and just like, catch your breath. And we've got mints, we've got deodorant, we've got, you know, toothpicks, we've got it Like we care about you and we care about where you are in this journey in your life and we want you to feel important because you are, yeah.
Speaker 1:So what I heard you say is that it takes a degree of empathy, of understanding what that's like and what's so cool. Listen, I had a handful of practices for decades. It never occurred to me that the person I was working on all day as a therapist, who I was helping, deal with post-op stuff and I'm talking to them about their bathroom experience and how they transition off of commodes and whatever Like that was very top of mind for me functionally, but it never, apart from having a bar for them to use to hold on to I never thought about the emotional impact of having those details dialed in until I use the restroom at your open house. It was very humbling for me because I considered myself a master at what I did and here I was learning, as I was using the restroom, that I could feel cared for in a way, and I love that you talked about that, afton, because ultimately they are coming in with all that emotional when they're going to the bathroom anywhere after post-op in particular, they're really mindful of the process in a way that the rest of us are subconscious, we're not even thinking about consciously.
Speaker 1:So those little details but you also like it was the color, like all of the colors matched your brand, and you said something I loved about being a storyteller of spaces. So is that? So? That was the story you kind of told of someone having a post-op experience in the bathroom. Talk about other parts of the clinic that you had a story for that you and Jared came together on.
Speaker 3:So for our space, how it's designed. In this location there is a conference room like right off to the front where you've got the waiting area and then we've got kind of our conference room office area and there's also a window so patients can see and it's right there. I wanted that space, since it would typically be storage or office type things. I wanted it to feel more residential. I wanted it to feel more homey, welcoming, very clean, organized, intentional, and so when you first walk into our space, I wanted it to feel like you were walking into a place that you were comfortable in. It wasn't this just very bland and bleak and sad, or?
Speaker 1:boring or boring yeah, kind of forgettable.
Speaker 3:Yeah, it's very warm, it's very homey and inviting. We've got, you know, a wood feature wall. We've got we're very intentional with even down to the decor. I've got specific books that are in our branding colors that if someone wanted to read they could, that if someone wanted to read they could. But you know, all of the stuff on the like shelves in our office which all the patients can see, it's all very thought out with. All of the boxes and bins are labeled. It just looks like it doesn't look like an office, it looks like a place in your house, you know. So I was very intentional with that and bringing in plants and life and we've got.
Speaker 3:My favorite part of the whole clinic is we have a big black and white blown up picture of Jared and I in front of our coming soon sign with our aero-physical therapy. I love that. I love that at the very beginning of where you can see that in our clinic. I love that when we go to collaborate as a team there's that picture there and this is where it came from. This is where it started. This is the passion and the drive behind what we're doing and I call it an open-door policy as far as all of the spaces in the clinic. There's an expectation that, at any point, a patient can walk into any of those spaces and it would be clean and acceptable for them to be there the kitchen, the bathrooms. It's open door policy.
Speaker 1:So that's kind of what we preach to our team as well, in as if you're a customer here. We get so mind blind, to the side of our own practice. We just walk in, we do our work, we live there. It's like this big place, so we oftentimes lose sight of the forest being inside the tree, so to speak culturally and branding wise, and so I love that you guys took this approach, and it was a neat mix of talent seeing you two come together, because obviously you're this storyteller of spaces, afton, and you married one of my good friends and someone I had the privilege of working with for years in my practice over at Rise Rehab, and seeing Jared really be a cultural leader of that company. So, jared, what do you think is the relationship between company culture and branding? If you could talk a little bit about what that means, because you knew culture from our shared culture, what did that mean for you? And then, how did you create that?
Speaker 2:Well, culture is what it feels like to work there right or to be a patient there and that all goes into our branding and what it feels like to be, whether it's an employee or a patient. We wanted our team members to be proud of where they work, to want to represent our colors, our brand, our values, our purpose as a company, and that's very top of mind for us. We talk about it. We want to promote Aera Physical Therapy because we want to make a bigger impact on people's lives.
Speaker 1:What's era's purpose?
Speaker 2:Era's purpose is to make an impact through every era.
Speaker 1:Okay, guys, so rock stars I'm going to pause for a second. I call them cultural foundations purpose, vision, values, thank you. We talk about these things all the time. I had the great privilege of learning from expert coaches to teach me how fundamental all things were, how it all boils down to that. Branding culture all starts with knowing what we take a stand for in this world and as owners. If we don't know how to rattle it off that quickly, there's some room for improvement, and so I just want to acknowledge you for having stated that briefly and so powerfully. I can remember that. I understand that, because when I think of era now, I think of it even a little bit differently. I'm sure you've told me that historically, but just hearing you say that now. So you brought in that clarity of like here's. You worked on that together as partners. This is what the foundation is.
Speaker 1:You were, I'm guessing, more applicable in developing it from a operations perspective, whereas you were coming in more on the branding side and develop it and design. End of it. I will argue that most PT owners probably aren't design experts, and then. So I just want to say that more to give myself permission as to why my clinics were so ugly compared to yours. No, they were fine, they were. Mine were nice, I had nice.
Speaker 1:But there was this I can't communicate it to the rock stars listening enough how, when I walked in, it was immediate. I walked in and it was like it hit me because I was so not used to that coming into a PT practice, and what I love about physical therapy is that it's so homogenized. You only have to be a 1% difference to be in a completely different space. So that's what you brought. Go back into that. So you talked about branding being an element of culture, because it's a lot of the featuring and the feeling of how things look and then it's tied to your messaging. So how do you leverage that now with your team? How do you develop your culture with your team, and how does brand fit into that?
Speaker 2:Yeah Well, part of our brand is how we live our values right, how we show up for each other each day. Our purpose is to make an impact through every era. Our values are an acronym for impact, integrity, mastery, professionalism, accountability, candid care and team. And then we have our little phrases and sayings and we talk about these and we shout these out at our team meetings and we live these. We don't just have it written down somewhere, we practice it, we live it. We hire based off of that mindset and then we train more for the skillset, but it's just how we show up for our patients and truly making them feel like we live those values.
Speaker 2:And we, we live our brand, which part of our brand is how we act. That's what we messaged to our team too. You know the way you show up, the way you carry yourself. That's you're representing our brand and so really holding each other accountable to a higher standard of care that we want to provide. That, no matter when someone walks in, no matter what room they walk in, no, whatever it is, we are representing ourselves through our brand through how we act, through how we show up, and that's shown through, and we get lots of patients sending their friends and family and referral sources and everything just really love us because they hear from their patients how special their experience was and how different it was from every other experience. Now I have a certain referral source who anytime a patient says I've been to physical therapy, I didn't really like it, they say go to Jared, go to Aero Physical Therapy. You know, we've already in a few short months kind of built that trust as someone who will provide a better experience for patients.
Speaker 1:Yeah, and I just want to highlight for listeners, some of the stats that we can't get. I really don't want to get into your specific stats on air, but you have been open for five months, you're in the hundreds of visits, you're in the process of hiring multiple physical therapists, you're profitable and then some you have this incredible success. That ties back to the foundation of this and I don't want to lead you down this road, but I'm assuming your branding and your cultural development had a significant piece to do with your success. Is that, fair to say, absolutely? What percentage would you give it? If you had to give it a percentage?
Speaker 3:I don't know.
Speaker 2:I don't know A large percentage. I mean living our culture. I mean you can give good care and get people to come back, but it just feels like a difference between slowly, slowly, painfully growing a clinic and what we're doing, which is like exploding and and yeah, so it's. It's been a big difference and, and I do have to say like, without a lot of the foundations that you gave me and without my strategic partner, brian Wright, who's just been phenomenal in providing a lot of this clarity and focus and mindset and tools to help me implement into my practice, it's just been incredible.
Speaker 2:Couldn't have done it without every person in my life that has shaped me and obviously Afton has been one of the biggest tangible day-to-day impacts. It's been very, very, very fun.
Speaker 1:I love that. That's. One of the core concepts of our podcast is the importance of understanding how. Who you know is way more important than what you know. Your network is your net worth, and so you've definitely created equal or more value for me. Afton, my question for you now, talking about this storytelling of spaces, how have you thought through the branding aspect from the employee? We talked about the customer experience in the bathroom and I'm sure there's overlap, but what special attention do you give to the employee experience when it comes to branding?
Speaker 3:I'm so glad you asked me this.
Speaker 1:I knew you'd probably have a great answer.
Speaker 3:Well, I just I love our team I. They just they don't come better than our team at Aera I. They just they don't come better than than our team at Aira I. I mean again, I kind of take it back to okay, if I were in the workplace, how would I want to feel? How would I, you know, want to be treated. They kind of joke around the clinic. They call me the clinic mom because I'm just kind of this nurturing presence and I just kind of do a little bit of everything and make sure everyone's needs are met, and that really is a lot of what I do.
Speaker 3:I, specifically, when our employees are hired, they get with all of their onboarding stuff. They also get like a welcome packet that is specific to them. They fill out an entire questionnaire about important things that they like, like their start date, so we can highlight when they hit like six months with us, a year with us and different. I mean we go down to like allergies and things they like to watch on TV. I want to know everything about them that is going to give them the best experience in the workplace, because that's where they spend a lot of their time is with us, and I want to make sure that they are comfortable and happy, and that ultimately reflects on patient care as well. So if they're not happy, our patients aren't going to be happy either, and so I really do. They get the questionnaire, they fill it out and I immediately I think one of our providers had said something to Jared and was like, oh my gosh, I told her I liked these specific things in the break room and the next day it's there and I'm like, yeah, I just I'm just like the little fairy that kind of just goes in and make sure and I just love it.
Speaker 3:I just I love just being around everyone and making sure that they are, all you know, taken care of and really listened to. I check in on them quite a bit, um, and we'll send out, like in our team, like text threads. I'm I'm usually kind of going over okay, here's, here's the game plan. If you have any questions, any feedback, I really do like to make sure that they're heard and, um, seen throughout this process and how valued they are for the growth that we've had. And I do make it a point to specifically highlight our employees, with how monumental their impact has been to our success. It's been them we couldn't do it without them either. So I make sure I'm a words of affirmation person, and so that's typically how I make sure that I highlight that If I feel it, I'm going to tell you.
Speaker 1:Well, that was a fantastic answer. Me affirming you verbally for that wonderful response. I will tell you and I mean that sincerely. So it's interesting because, as you're talking about branding, branding it's not, it's so much more to you than branding Like. Branding is the word to describe the connection between what people see, smell, like, the physical matter of what they experience. It's the tie between is how I'm learning this from you guys. It's the tie between what I see, smell, hear, taste, tied to the cultural foundation of what we stand for and what we believe in right, but for you it seems like it means even more. So what does branding mean to Afton?
Speaker 3:I mean, because of my background in interior design, I have always been drawn to creating and just art across the board, whether it's music or whatever it is. I mean branding does tell a story. I mean, I get comments on my bow all the time and I've always worn a bow. That's part of my brand.
Speaker 1:For those of you who are listening and not watching, check it out on YouTube. She has a bow and I've never not seen you with a bow in your hair.
Speaker 3:Right and you probably never will. Yeah, I've just always had a bow. People ask why? I don't know, it's just kind of my thing and I just kind of like it. But it's kind of my brand and because, like what you just said, I've never not seen you with that one. That's my brand, you know, and that's why it's important, because I'm going to kind of show up the same way every day, just like our clinic does. I mean, to me, branding is definitely I'm putting my feelings and emotions of how much I care about what we're doing and what we stand for and I'm showing you, in the best way I know how, which is telling a story, and so for me it's all kind of jumbled into one. It's the story and the branding and the feeling of how much I care about, and we care about our patients and what we're providing.
Speaker 1:So branding for you is the story of showing you how much you matter to us. Yeah, and there's consistency. It seems like consistency is a really big thing across the board there.
Speaker 2:There's safety in knowing what to expect, isn't there?
Speaker 3:Yeah, trust yeah.
Speaker 1:Okay, best book ever Anyone listening hands down. Most important business book I've ever read, the Speed to Trust, stephen Covey Hands down and I think what you guys are really building here is that concept of consistency around messaging and feeling McDonald's. I always go back to them because, as much as they get ripped on, they're who they are for a reason and they are so intentional about their branding and their storytelling that they want children to have a certain feeling and experience. That's why it's like, no matter what country in the world you're in, there are similarities that are so consistent. You know you're in a McDonald's, you have a feeling that you're going to have that experience that ties back to your childhood and it's because thoughtful people created stories around that and the story also has a little bit to do with where we're going. So, jared, what does your story in branding say about your vision? First share your vision and then talk about how branding ties into that for you.
Speaker 2:Yeah, so we have a vision that we created. It's kind of like a three-year vivid vision, um, as part of a book and everything that um brian had turned me on to, and so, um, the vision is basically to grow and to spread and to make the largest impact we can um in in our community and then in the nation and in the world. Um, so don't know how far reaching that is yet. We've kind of, like I said, reached out three years and we want to expand, we want to grow, we want to make as big of an impact as we can on as many lives as we can.
Speaker 1:What does that mean in terms of like specifics Do you have like, do you have a dream of certain number of locations? Do you have like anything like that Within three years or just in general? Yeah, both, within three years, we'd like to have three locations. Look how specific that was. So again, rock stars, you're listening. What's your vision? How clear is it? Jared is a organic, powerful leader who already kind of went into this, knowing in a way that I didn't when I started my journey, and you've got great mentors, but it's that clarity that's so powerful. I love that element of just like three years, three locations, easy to remember. I'll never forget any of these things and I'm, you know, I'm talking to you right now about it, so I can imagine for your team how clear that must be.
Speaker 2:Yeah, we have a little poster. It's printed up, Everyone can read it. We hand it out in part of the onboarding paperwork. We have to rally around around that vision and how we want to show up in the community. What kind of relationships we want with our referral sources, what kind of relationship we want with our social mission, which we give back to the Spina Bifida community, Spina Bifida Association. We haven't talked about that yet, but that's another thing.
Speaker 1:Part of your branding culture.
Speaker 2:It's part of our brand, part of our culture, part of our mission and down to the color. Down to the color.
Speaker 3:The Spina Bifida Association color. Is that teal color?
Speaker 1:Oh my gosh, yeah, oh boy Didn't know this was going to be on the internet, did you? Didn't know this? No, so for those of you who are listening again, this is the basket. You should jump over to YouTube or Spotify and check out the video podcast, because right here I've got in my hands this gift that I got from both of you, something I love, and it's so specific.
Speaker 1:Obviously, we're in October as we're filming this, so it's got a happy Halloween piece. There's some bones there, there's a water bottle, there's all this. Did you see the card? I did not see the card. Oh, that's the best part. See, it's truly. I'm bad at details and I think someone who cares at your detail and your level is able to produce details that are phenomenal. So I'm looking at this card now. It says Happy Halloween from Era Physical Therapy, keeping bones and bodies spooky strong, and it's got these skeletons. So this is a nice sample of what you create. It's one thing to have this. It was another thing that you brought it to me to be on the show, right? So what is it about this color that speaks to you? And colors and maybe in general, as you're coming up with schemes and plans for messaging Like, what do you think about in general, and then what made you land on this color Right?
Speaker 2:off. What made us land on that color was the fact that that the Spine and Bifida Association of Arizona has that same kind of teal color.
Speaker 1:So it was based on the charitable purpose. On our social mission, on our social mission and you wanted to match. I got chills. Yeah, so it wasn't like a color. And then you picked the charity based on the color. It was like what difference do we want to make? Yep, and looked at their branding and you mirrored it to create consistency across brands. Okay, so does the color matter? What if it was like a hot orange? Like what would you have done?
Speaker 3:I mean I think we would have made it work. I mean that's my forte is we would have made it work. But it was actually Jared's idea we did talk about when we were talking about our social mission. We definitely wanted to. It needed to be geared towards advocacy in the disabled community. That's something that we live in our personal life as well with my son who has spina bifida.
Speaker 1:I didn't know that.
Speaker 3:Yes, so my son, Ranger, is eight and he has spina bifida and it was I had kind of said. You know, that would be great if, when we're talking about our social mission like this, is something that we live, that you've seen as a stepdad and you've seen me go through as a special needs parent and your stepson, that would be great. It's so needed more advocacy and more of a voice in the disabled community. And he said, why not let's gear towards Spina Bifida Association? And I mean it just took off from there and it just felt like, oh my gosh, duh, like of course, and we are just Well, there's such a need too, there's such a need.
Speaker 2:And I had no idea until, obviously, I married Afton and started interacting with Ranger and going to the annual walk and roll that the Spendavit Association puts on it's, you know, and talking about insurance issues and accessibility and just all these things that you know. I had no idea. You know you talk to patients and they kind of maybe tell you a little bit of insight on their lives. But just how deep that goes and the need for advocating even on a higher governmental law-changing level is something we want to do in the future as well and also help financially. We donate $25 to the Spina Bifida Association for every patient referral we get from our patients. If they send their family and friends, we pay that forward and so that's all kind of we use our time, energy and efforts, but also, as much as we can, finances and helping push that along.
Speaker 1:You know, what's neat about this too, from a 10,000-foot perspective, is, I think a lot of times as business owners, we get kind of lost in the strategy of how to do these things, like the strategy of picking colors and what's the psychology of colors with your heart as people. And leadership is less about developing something we don't have and more about uncovering what's already there, and you did that so beautifully to go. What matters to me now as a parent? Well, my son matters to me, and spina bifida is a real thing that you live in and live daily, and so you're in this world. And so when you looked at your company, you didn't see that as two separate things. You saw it as a vehicle to promote a purpose. That's great.
Speaker 1:Listen to this story. As people are listening to this, I hope they're feeling lost, like I am in this story that doesn't have a beginning or an end. It's circular. It's about like, yeah, it shows up like color, but it feels like family, right, and that story bleeds into what my patients feel when they're using the restroom, my employees feel when they hit their six-month anniversary, or what my son feels every day when he's struggling through an issue, and you've connected these things through your company, and I think that's the greatest thing about conscious capitalism is it gives us a vehicle to increase our impact to the world, and money becomes this tool that we do it for, to help us do more of the mission, not the other way around. So I am greatly touched by how you guys have created this, and I'll never think of your off-color teal again. I wondered if it was more of like a psychological thing, but it wasn't. It wasn't how the color made you feel, it was how what that color's organization makes you feel, and you're just you're continuing that through. So your vision, love that, rockstars. As you're listening, I hope you're understanding.
Speaker 1:This is also a masterclass on retention. According to LinkedIn, 88% of our people leave us because they don't see a future in the company for them. So it's our job to create the line in the sand, the purpose, the emotional connection and a future where they can grow. If I'm working with you guys and I have Afton looking out for me and Jared leading me, and then I look to the future and I see growth opportunity and it's not just for me, it's for the Spine and Bifida organizations or whatever our stance is, I start to recognize this as a rare thing. This is a rare thing. So, guys, listen, this has been a phenomenal episode. If people wanted to get ahold of you to learn more about branding, I'm going to go to Afton Branding. If people had questions on that element, how do they get a hold of you?
Speaker 3:I would say my email, which is pr at era physical therapycom.
Speaker 1:E-R-A. So era physical therapycom. Yep, Okay. And then, jared, if people want to get a hold of you to understand more about how to work with the Spina Bifida Foundation, work with you professionally, as an employee, or collaborate with you in any level, how do they get a hold of you?
Speaker 2:Yep, same thing. Jared Egan at AerophysicalTherapycom Also our website. You can contact that. Go straight to my email and reach out to us that way as well. Give us a call, yeah.
Speaker 1:Okay, call. Yeah, okay, I'll put in the show notes and please remind me, if you don't see them, that I'll put a link to the Spina Bifida Foundation as well, that you?
Speaker 1:guys sponsor and support, and we will actually make a contribution as well for being a guest on our show and, frankly, because I feel so inclined after receiving this wonderful gift and basket. Thank you both for being powerful leaders and for being on the show. Thank you so much for having us on. It's awesome, guys. Thank you for taking time to listen to today's episode. If you found today's information to be useful, could you take a minute and help me? I would love it if you could leave a podcast review in your app so that other people who are looking for this information can find it. Plus, my dream is to have the largest network of medical entrepreneurs and leaders in the world so that together, we can change healthcare to make it better for all. So, in addition, if you can think of anyone that you can send this to, not only would that mean a lot to me personally, but it would build this network so that we can make healthcare the way that we want it.
