Will Power Podcast by Will Humphreys

The Impact Machine: How Scaling Your Business Scales Your Soul with Will Humphreys

• Will Humphreys • Season 3 • Episode 21

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Are you running a profit machine or an impact machine? In this episode, Nathan Shields, Founder/Co-Owner, Private Practice Owners Club Podcast & Coaching, sits down with Will Humphreys to discuss the transformative power of charitable partnerships. Drawing from their shared history in private practice ownership, they explore how integrating charity into your business doesn't just help the world, it fixes your culture, improves recruitment, and cures the "social poverty" of the modern entrepreneur.

Key Highlights

  • The 4 Pillars of Charitable Impact: Will breaks down how charity affects the owner’s soul, the team’s culture, the community’s perception, and the lives of those being served.
  • Charity as a Recruitment Tool: How living out your company's purpose through giving attracts value-aligned "A-players" who stay for the long haul.
  • The "Social Poverty" Cure: Why visiting developing nations and connecting with people in extreme circumstances is the ultimate cure for entrepreneurial burnout and anxiety.
  • The Sticky Note Strategy: How Will and Nathan’s clinics turned their "Light and Hope" purpose into thousands of dollars for Feed My Starving Children using simple, visual office engagement.
  • Sustainable Giving: A look at the "Care For Life" model in Mozambique, teaching leadership and entrepreneurship rather than just providing handouts.

Important Links & Resources

Connect with Will Humphreys: If you feel called to join Will on a future expedition to Africa or want to learn how to vet the right charity for your business, reach out directly.

  • Email: will@unlockhba.com 

The Challenge: Will has offered to match any donation made to Care For Life by listeners of this episode.

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Why Charity Belongs In Business

SPEAKER_02

You know, one of the challenges of being a business owner is that you always wish you had more time for charitable initiatives, but you're too busy trying to keep your own business afloat. So in this episode, Nathan Shields and I are gonna talk about how partnering with charities can directly strengthen your business while giving you that satisfaction of doing more. We're gonna break down how giving back improves company culture, increases retention, attracts value-aligned clients, and creates stronger recruiting advantages. You're gonna hear practical examples of how to start small all the way to larger initiatives and how to tie these charitable efforts into your purpose. So if you've ever wondered how to build a business that makes money and increases your impact, this is your blueprint.

SPEAKER_00

It feels like it's been a long time since I've had you on.

SPEAKER_02

I was just thinking that. That's really funny. And by the way, since we have now you're in Arizona, we have to do some shows together in person.

SPEAKER_00

We need to do more of them together. But I will say it is totally dependent on Mr. Will's schedule, who is BusyPants all the time.

SPEAKER_02

That that is actually my official name. I've changed it to Mr. BusyPants, and I don't I don't love it. But but it's the edge of honor. Listen, we're all busy, we're all busy. I just got to this point where I was just kind of like, hey, I have executive assistants, maybe I should let them control my calendar. It's amazing how they don't let me abuse my time the way I do. It's crazy. Good, good.

SPEAKER_00

Well, I think last time we talked about, we talked about either AI or the virtual assistant stuff. Super valuable. Sure. Whatever it was. And I'm that had to be probably six months ago.

SPEAKER_02

Oh my gosh.

SPEAKER_00

That's ridiculous.

SPEAKER_02

I we will we have to make space for for us getting together. I think that would be great because I know if if the audience doesn't care, I know we would love it. That's all I know.

SPEAKER_00

Well, I just want to sit in your studio. You actually have a podcast studio, which I have never been, I've never been in a podcast studio. So to be like somehow formal in a in the appropriate setting would be would feel very nice to me.

SPEAKER_02

Which is so ironic. You have the most impactful podcast in our space, which is funny because I also have a podcast in our space, but you have the most impactful and you don't actually have a studio. Like, you know, I think I think you would love it.

SPEAKER_00

You're talking to a guy, if you recall, that used to do it out of his closet. I look at those videos now and look at the like the clothes hang up on, you know, like what was I thinking? What was I thinking? Is that a trench coat? What is that behind Nathan? You're in Arizona. Why do you have a trench coat? Got ideas.

unknown

Yeah, right.

SPEAKER_00

Yeah. So, um, anyways, the uh at least we had fun listening to that. Hopefully, everyone else got through it the last few minutes.

SPEAKER_02

I know everyone else

Catching Up And Setting The Stage

SPEAKER_02

is like, are we gonna have a show today? Is it what it is?

SPEAKER_00

Is it anything significant whatsoever?

SPEAKER_02

Yeah, I don't know. Maybe they're lonely and they're like, need some friends, because that's how I feel all the time. So you're welcome to join Nathan and I's chaotic discussion over nothing.

SPEAKER_00

Yeah. Well, okay, so what we're talking about today, and I know this is near and dear to your heart because a lot of what you, Mr. BusyPants, are doing has to do with charity and giving back and not just in your professional life, but also in your personal life. And so we did a bit of this in our organization. And considering where you're at and what you're doing personally and professionally with charities, I thought uh maybe there is a way we can do a podcast as to how people can leverage their businesses to have a greater impact in their community, if not the world, by collaborating with charitable organizations, right? Yeah. And so speaking to that, why don't you share uh initially just a little bit about what you're doing, and then we'll tie it back to what some of the things that we we weren't super charity focused uh most of the time during our ownership, but towards the end we got a lot more, right?

SPEAKER_01

Absolutely.

SPEAKER_00

Yeah, and so talk to me, talk to the people a little bit about what you're doing, both personally and professionally, highlight those, and then we can tie it back into business.

SPEAKER_02

Yeah, absolutely. And and and to frame this for everyone who's listening, you know, this is an incredibly impactful, this is one of the single greatest secrets in terms of developing our business that there is, which is supporting and partnering with charities. It's it's the kind of thing that on paper you don't see the connection. And um, so as I go through this, I want you to recognize that first of all, first and foremost, this was a journey. So when you hear what I'm doing, listen, listen, I I just this has been an evolution over time. And as a result of spending time in this space, it's been bizarre to me to see the benefits of how much I put into these charities and how much we grow as a result of these things.

SPEAKER_00

And so just to give it some context, so there's uh let me just add, I if I could, you talked about the product of what this does for people, but uh you're you're you're not seeing the benefits of it on paper, as you say, but uh I'm thinking I can speak for you that you feel so much more fulfilled and living out your personal purpose by combining your work with these organizations, right?

SPEAKER_02

Exactly. That is that's a great way to frame

Purpose, Culture, And Measurable Benefits

SPEAKER_02

it, Nathan. So for everyone who's listening, um, I thought it'd be useful because I like to get to the point. I'll go into it more in detail, but here are just a handful of the most impactful reasons why partnering with a charity are good for you. The first thing is what Nathan mentioned, which is this thing called perspective and creating meaning and purpose. The heart set and the mindset that working with charities creates is a game changer that actually results in greater growth in business. And we'll talk about that in detail. Number two, and this is where it seems more tactical, is that you also build the culture of your company to the same degree because then you have people who are aware and collaborating and helping support this, which makes them feel like where they work matters more. And yeah, they're part of a bigger purpose. They're part of a bigger thing. Yes. The whole point of culture is to turn our company's existence into a movement. Like the sp the specific byproduct of a well-created culture is that people feel like they're going somewhere to work, that it's gonna make a difference in the world. That every healthcare provider in particular feels super grounded on that concept. So when you create this charitable partnership, you retain better, you recruit better, all these things. And these are measurable things that if people start doing, it creates these impacts. You can't do it for the intended purpose, like the purpose of partnering with charities can't be about that product, but it is the natural consequence of you focusing on it.

SPEAKER_03

Right.

SPEAKER_02

So number two would be the cultural shift within the company. Number three is the community shift in how they experience you. This is what helps us get clients, whether it's patients or in my case, you know, people who are looking to hire VAs, when they understand that partnering with you as a customer drives these. Again, this isn't the reason why we do it. The reason we do it is because we want to help other people. It's just the natural product of what happens when we do it right. And then, and then there's the fourth product, which is like kind of a full circle, which is that the people you're serving that have nothing to do with your business. Like we're gonna talk about Africa here in a second, but like these people that you're going to, they get better or supported or whatever it is that they need because of these efforts. So think about it in terms of impact, starting internally with your soul, outward to your closest group, which is your team. Then you go to the public that you're serving, and then the world at large, the people you're actually doing charity for. And then, of course, you get those benefits of being a father or a mother who have who, if you have kids or a spouse, that they see this and it changes how they view your professional world. But that's that's kind of a bonus feature. So that would that would be the overview in terms of why they care about this before we even get into it, because that's that's that's the end result.

SPEAKER_00

And have you found that so I'm I'm imagining an owner listening to this and they're like, yeah, cool. Um I'm working 60 to 80 hours a week already in my business.

SPEAKER_03

Yeah.

SPEAKER_00

How am I how how do I ever fit this? How do I ever make those kind of collaborations? And what kind of the time suck that it could be, I need to get my next therapist first. And and of course you do, but I I I think what we're saying is spending uh it doesn't take a lot of time, have you found?

SPEAKER_02

No. And it's like eating an elephant, it's one small bite at a time. You know, what we prioritize has everything to do with the way that we grow our companies. And so if we prioritize giving to others in a charitable format, we are in a position where we do end up creating better space. I've learned that by focusing on charitable efforts, the mindset shifts of the owner and the employees to allow for it, which allows for other growth as well. Now, one caveat: there are

Burnout, Bandwidth, And Starting Small

SPEAKER_02

people listening to this who are driving into work burned out with no energy left, who have zero profits or very little profits, or they're upside down. For you guys who are listening, this isn't another thing you should feel bad about not doing. What you should hear is that it's the reason why it's worth going through what you're going through. I want everyone to hear that no matter how much you're, if you're in that lower level of suffering and you're hearing this, I want you to really hear this. That just by having a desire, a heart that wants to do that, will eventually create the space for it when it's time. And you'll look back and thank the you of today for struggling through these things and listening to Nathan's podcast and doing the work so that later you can make the impact. Because I wouldn't do what I did today without a younger version of me struggling through it as well.

SPEAKER_00

And from our experience, we had people on our team that were more than willing to take that off our plate. When it was that. Yeah, when we were struggling with the day-to-day and the I mean, we weren't struggling financially, but we had plenty of things on our plate. It was so um uplifting to me to reach out to my team and say who would like to like lead out on finding our next charity. And and maybe it's not like we're gonna do a year-long effort, but right now we're talking in the holiday season. I know this is coming out in January, but um like who wants to find a charity that we and the patients and involve the patients in it, right? What can we do? What can we give? And I remember this was back when in my first like a few years being open, I think one of one of the people on my team found a crisis center, a house where for uh women who are abused uh were living, right? And they had this laundry list of uh items that were needed, especially the items for their children. And so all we did was like we'd put a big bin off to the side of the waiting room or in the treatment room, I don't remember where, and someone decorated it with wrapping paper, and we made this list of items that were needed by this local crisis center, and we would hand it out to patients and they'd bring their things in and we'd tell them we're donating uh on this date. So make sure you get these items, any of these items in into the bin by this date. And we turn I mean something simple like that just it felt good, right? That you're supporting the community in that way. Such a minor thing. I mean, there's so much more that you can do that ends up being calendared and just an ongoing relationship with a particular uh charity. But that that was an easy place to start for me that didn't take a lot of time.

SPEAKER_02

I agreed. Charity is like water, it fills every vessel. It it it doesn't matter how big the vessel is, and think of your vessel as your time or your knowledge or your capability. Anything we do at any time to help anyone

First Steps And Easy Wins

SPEAKER_02

blesses the lives of everyone associated with it, or even hears about it. So maybe it's a small project or maybe it's a huge initiative, but it all starts with one bite at a time, as my East Texas grandmother would say about eating the elephant. We have to just take one bite at a time. And so maybe we could talk about where those good first bites could be if you want. But I just think it's important for everyone to hear that, you know, we can approach it like a tactic, and it's the most incredible tactic there is. Like if we do this the right way with the right heart set, very few things we can do as business owners can dramatically improve every element of our business more than partnering with a charity.

SPEAKER_00

Tell everyone a little bit about the charities you're working with right now. I'm sure they'd be intrigued.

SPEAKER_02

Yes. So this is an end in mind, not something to feel overwhelmed by as you're listening to this. So the end in mind, this is where I'm living now, is first, I'm on the board of directors of a company called Care for Life that specializes in developing tribes in the poorest countries of Africa, which are the poorest countries in the world. Mozambique is their primary target right now, where they are teaching community members seven different principles of leadership that have to do with sustaining life. So these are villages where uh greater than 40% of the children are dying from malaria. Simple, easy to control things that they don't have access to. So this group doesn't bring people in from America to be the saviors. What they do is they have educational groups in Africa, Mozambicans in particular, that go to the tribes and they are employed and on the payroll of the charity and then go into the tribes and teach leadership in those villages. They've been around for 20 years. They have completely hacked and systematized how to bring uh villages out of poverty and into sustainable growth states, which by the way are based in entrepreneurship, which is a fun thing I always get to see. I was gonna say they teach leadership and entrepreneurship, don't they? Yes. I I think again, the the these things that these owners that are listening to your show are like thinking about as they're driving to work, they don't realize how much capability they have in helping others as they struggle through the challenges of owning their own business. And because that's very much what they do at Care for Life. And they so they're on the board of directors of that charity. We go down to Africa for that group roughly once a year. We might be going back in June, by the way, to where we go down there more to just train the the employees and then the employees help the villages. Um that's one element. The the second thing that we do is that we're starting to create our own initiatives in different countries in Africa. So my wife and I were just, as you know, in Kenya six weeks ago, and this wasn't an organization. I have a friend, now that I'm in that world, who just goes there to help different orphanages. So there's so much need for help that this woman just started organizing. Hey, I'm going to go there. Who would like to come with me? Let's raise some money. And so I have a I have a religious podcast that you know of that raised over $10,000, uh, over $8,000, excuse me, doll. And we went down there and started buying new land for an orphanage that got washed away with the flood. And so we went down there and spent time with the children and looked for places for this orphanage to go and those types of things. And and so that's the extreme side of it, you know. But those, those are, so those are my two main efforts that I'm currently connected to. Um, but through my company Virtual Rockstar, we have also built a fund where we are uh putting money in to help provide a relief fund for Filipinos when the typhoons wipe out their houses, which happens on a regular basis. So for our employees, we're developing a charitable fund that they can contribute to with their American counterparts that will serve as a fund so that if ever someone loses everything, we can actually rebuild that with them. And so it's cool, and this is Nathan.

Case Study: Sticky Notes To Big Impact

SPEAKER_02

So here's the here's the vision right now: this global impact. And this is, by the way, not a tactic. This is the reason I own what I own. I've come to realize this is my purpose personally, is that I am leveraging my company Virtual Rockstar and and and the Americans to help benefit the Filipinos and their virtual assistants.

SPEAKER_03

Right.

SPEAKER_02

It's it's the owners and the Filipinos that contribute towards the African charities. So Filipinos aren't the recipients of charity alone. They're getting to create their own efforts to help people who are worse off than they are in the poorest countries in the world.

SPEAKER_00

That's what was so cool when you shared with me about that, is that these Filipinos, not anywhere near American standards in terms of standards of living, right? No. But they they want to give to these African communities as well. And so you're providing them an opportunity to bless African lives.

SPEAKER_02

Yes. So Philippines is about Guatemala level. That's where I served my mission for my church of Jesus Christ, Latter-day Saints. I was in that Guatemala area. So that's like the that's the charitable level that they're at. And and I can't remember the exact placement, but like they're honestly, it's almost exactly halfway between the developed countries and these five countries in Africa. So it's funny because they're like directly in the middle. So there is a need to help them, but they are way better off than these poor people in Africa. And so they all help each other. But here's the key thing, and this is something I want to leave, I don't want to like leave this episode like we're finishing, but the key thing I want people to walk away from is that we need to be in touch with those people overseas who are struggling as much as they need to be in touch with us. They are in financial poverty. We are in social poverty. When we go over to these places where people have nothing and they have found a way to be peaceful and happy, it changes us forever. So it's not a one-way cycle of charitable giving. It literally changes us. And like I told you when we met, I I came back, I got on the plane coming home going, first of all, never feeling happier. And being like, I don't have any problems. I got on the plane going over there, going, what am I doing? I'm taking a week and a half to go to Atlas. You've got so many things to do. Yeah. Oh my gosh, I've got four kids. And then I get on the plane coming back, and you would think I was high because I'm just I'm just sitting there like, hey, man, it's all good. Because it's all good. We're gonna come back. And if those people who are suffering can find joy and peace, I have no excuse. And guess what happens? I come back and I have all these ideas for my company because I'm in this outward mindset that I wouldn't have been if I hadn't been served charitably by this little boy named Victor. I'm gonna like get emotional, but he next to my computer, I have this note that he wrote me that I'm showing to the screen for those who just says, Dear Will, always know that God loves you and that you are a great man in this world, Victor. And you know, Victor lost both of his parents, uh, suffered abuse of every kind, and now he's safe in this orphanage. Then at the time that I was visiting Victor, while we were looking for their new orphanage, uh Nathan, they they were there were 72 kids living in a 3,000 square foot home with two beds and two baths with big open floors that everyone slept on the floor. And this 24-year-old woman named Vanessa was raising them by herself. So you just come back like, hey, we all need each other equally.

SPEAKER_00

Right. So impactful. And the uh you shared that exact that same experience with me. You're like, dude, I have nothing to complain about. I and you and you also said the same thing. I wish some of these people in America who are truly whether in terms of anxiety, stress, you name it, which are legitimate, could see what how blessed they are, right? Compared to what is out there in the world.

SPEAKER_02

Absolutely.

SPEAKER_00

It's transformative.

SPEAKER_02

Absolutely. And and be really clear, audience, uh, at the end of this, I'm gonna have some calls to action to support these charities that I don't benefit personally at all. It's all for you helping them. But there is a call to action I want to just shout out right now is that as as as you are sitting there or driving there or exercising listening to this, if this is calling to you, I'm going back and I'm bringing people with me. I want to hear from you. I I I there, you know, people have all sorts of questions before they get into charitable worlds, like, you know, aren't there bad charities out there? I don't want to waste my time and money and those kinds of things.

SPEAKER_00

How much of this money is going towards the the nonprofit executives and you know what percentage of every dollar is going to the actual people in need? There's always those questions.

SPEAKER_02

Absolutely. And I'd love to have those conversations with you because at the end of the day, um, those are the things I think that hold us back when we're so busy that we don't know if there's space. Remember, we only go through very short amount of times with high levels of motivation. So when you are feeling motivated to do something like this, this is something to act on. Uh look through Nathan's show notes, leave a review while you're there for his show, and then and then reach out to me.

SPEAKER_00

Yeah.

SPEAKER_02

How do they reach out to you? Uh my email, will at unlockhba.com. Okay. And just just email me. Email me. Honestly, my virtual assistant will be the first person to respond to you because she controls my world. But just say that you were on, you heard me on Nathan's show, that you want to learn more about how you can go to Africa. And I'll have other calls to action and later in the show about like what else you can do if you're like that. If you're like,

From Arizona To Africa: Care For Life

SPEAKER_02

dude, there's no way I'm gonna build time to go to Africa or anywhere else. Remember that charities don't have to be that far away. Our first charity, Nathan, was Feed My Starving Children in in Arizona.

SPEAKER_00

I was gonna ask you to explain that a little bit about how we got together with them and what they That look like because I think I was in Alaska during that time.

SPEAKER_02

Yeah. But you were doing things before you left for the Parkinsonian charities that exist.

SPEAKER_03

Yeah.

SPEAKER_02

And so very similar to what you said regarding the Parkinson's charity that you guys were sponsoring at Pinnacle, I got together with the team and just and it was one of those where it's like we should we should support a charity. It wasn't coming from this like, I'm a good guy and I want to help others. It was like we have a business, we should probably do something with charity. Right. You know, that's how the whole thing started. That was the first bite. And then what we did that was smart was asked the team what they wanted to do. And of course they have lots of ideas, but someone suggested this thing called uh Feed My Starving Children here in Arizona. And it's a great charity where it's not just about feeding hungry children around the world, which everyone can get behind. They have a packing experience where you go down with your team and then you pack for the charity. So you actually pack the food. You actually pack the food. So you have like a team bonding experience. It's perfectly systematized to where by the time an hour hits and you're just getting physically tired, they're done. You get to see on a scoreboard how many kids you fed, you walk away closer to your friends. There's a great spirit in that packing experience. Here's how it this is what it was at the end before we sold. Um, at the end audience, the way it it turned out was that it evolved to where Nathan and I had these four clinics, and they knew at January 1st that by the end of that year we were going to make donations based on their ability to promote the company purpose. So our company purpose was to be the light and hope in the lives of others. And so every clinic director was given these sticky notes, and anytime anyone saw anyone do something that they thought provided light, maybe it was a patient's attitude or maybe it was the guy who brought in the water. Like they would write it on a sticky note and stick it on the wall. And at the end of the year, every sticky note represented a dollar that would be in a check that we would give to Feed My Starving Children at the end of the last packing event, which was this big packing event where they would rent out the downtown Phoenix Convention Center and Chase Bank would be there. So there's thousands of people packing food. We'd all attend that in December. And we at that time we'd take it hand a check over to the director and take a picture and put it in our promotions. But what was funny, Nathan, is how it evolved. Every clinic started getting specialized sticky notes, they started getting their patients involved, and the sticky notes started taking shape on the walls. Uh, Maricopa Clinic had a giant dinosaur one year where it was just like this T-Rex, all out of sticky notes of people showing the light and hope. Patients were coming in, they were writing it down. They knew. Think about how the charity tied to the purpose for all people. And this was, again, this I didn't create this. This was the team's evolution of it. Right. They literally, like the patient walks in, they know the company purpose, be the light and hope. They're like, oh, my therapist was my light today. They stick it on the wall, that therapist sees it, they feel touched, they look for someone else, they put it on a sticky note. Pretty soon, their contributions are being meshed into these beautiful shapes. And at the end of the year, we walk and hand over this check that was in the thousands of dollars after a full day of packing together. I have um a picture on my desk. I'm gonna show this for the people who are watching. There's a picture I got when we sold our company, and in it is one of the packing days of Rise Rehab.

SPEAKER_00

Oh, so cool.

SPEAKER_02

And it was so special. I keep this next to my desk. You know, it's been almost eight years, or it's been over eight years since we we exited. Right. And like that's the stuff, man. Like we look backwards and it's like, you know, all the stuff that we suffer through, it's the people that we get to work with in those types of moments that you're like, whoa, I just said one day maybe we should do some charity, we should probably do something. And it turned into the thing that I remember most about that experience.

SPEAKER_00

Yeah. And when has ever a few thousand dollar check ever been more impactful or that you even remember? Right?

SPEAKER_02

Yeah. How many times do we drop five grand on a service or product and it does something for us? But that money, oh man, I don't even remember how much we spent, but it was like whatever it was wasn't enough. We should have done more. You know, totally worth it. A hundred percent.

SPEAKER_00

Yeah. Did you find that it brought also the team members together as you were doing some of this stuff?

SPEAKER_02

It's I believe there was nothing more impactful to our team's culture other than defining and communicating our purpose, vision, and values than the charity. So it had Well, that's that was living it out.

Kenya Trip: Orphans, Floods, And Action

SPEAKER_00

That was living out our purpose, right?

SPEAKER_02

That's a great that's a great perspective. I never thought of it like that. Like the defining of it and talking about it, the charity was the living out. I never thought of that.

SPEAKER_00

That's exactly we put the words to action, right? Totally. And the cool thing, you tied it back to culture, of course. But it's those kind of things that attract uh value-aligned people. So we're not here to talk about recruiting and retention and all that kind of stuff, but we definitely saw that in that the people who aligned with us, they were with us till the end. They were hardcore risers, right?

SPEAKER_01

Yeah.

SPEAKER_00

And it attract other like-minded and like-valued individuals.

SPEAKER_02

It really did. It made it really fun. It changed recruiting completely because it's like, hey, this is who we are. It's because very first of all, no one, very few um practices really incorporate charities because being in healthcare, you're already in a service and in a way a charity. And I want to say that's true for me. People own donut making companies, it's not the same thing as healthcare providers provide impactful charity every day when they love their patients, right? And that's not the same thing as a company of people coming together and picking something that's not in the vein of what we're doing day in and day out, something that we can look outward that takes our heart set almost externally from the things that we're struggling with within their company to go, that's why we're here. So yeah, they go and they make the difference in the lives of their patients. But what was best was when we could tie all three my company per our company purpose with the look like the individual's purpose to a greater expression of that purpose outside of the company. And then when we talked about profits, again, I never meant this as a tactic, but it was always like, hey guys, one of the reasons we want to have a high profit margin is that we can give more to this charity. And we we were very transparent. That wasn't a tactic. It was if you guys want raises, if we're gonna give more to feed my starving children, we've got to make this work. This isn't about making a profit machine, it's about making a ch an impact machine. But it needs profits to do that. And people can get behind that very easy versus like, well, why would I make your pockets fat with how they see it?

SPEAKER_00

Yeah, you could imagine that they they have a different perspective about um when it comes to productivity conversations. If they see you living out this kind of charitable experience with the whole company, right? If they're witnessing the charity, it's hard for them to say, well, you're all about the money. I mean, because they they do default to that, unfortunately, many times. But when you show such a strong charitable backbone to the organization, living out your purpose, you could say, Yeah, you could think that. I could I could see where you're coming from, but I don't know, I were you there when we gave that six thousand dollar check to the charity last week. Yeah, yeah.

SPEAKER_02

I think I think if someone on the team saw a very organized and focused effort to give back from a charity perspective, if they still push on you for being about the money, that is your greatest indication. What a blessing to know that you should fire that person immediately. That they are a bump, a bump to your company's culture. And it's not that they're bad people, they just need to go somewhere else and be happy. Because if your company is actually engaged in that and they still think you're about the money, it's like, oh, this especially if they criticize it, like, well, he's using this as a goodbye. Thank you for making it evident that you are literally the reason I'm not successful and goodbye.

SPEAKER_00

Right, right, exactly. I love it. Well, you have some calls to action. What are your calls to action?

SPEAKER_02

Listen, so no, the big one was if you're gonna if if this is calling to someone to go to Africa, come. Like just you're not committing if you reach out. Like if you reach out to me and you're like, hey, well, I'm interested in learning more. I'm not gonna be like, ah, you're coming. I mean, you are, but I'm not gonna force it on you. Um, I really believe this is why I'm so intentful about this, Nathan, is because they they need it. It's it's it is so hard to me. Right now, we're raising money for my organization, my, my, the, the, the Care for Life charity that I'm on the board for. That's 100% outbound

Poverty Of Wallet And Poverty Of Spirit

SPEAKER_02

cold sales. I'll get on a call and talk to people. My wife will, who's really good at it, by the way. Big shocker for me. But it's one of those where I know people who are literally, I have one friend who's making, I think it's he makes 30 million a year and really good guy. This is not a criticism of him. I just said, Hey, can we get a donation from you? And I was looking for like $500, $1,000, in my mind hoping he'd give like a 10 grand pop or something. And he turned to me and goes, you know, well, I'm in the earning stage of my my life, not the giving stage. And I just went, Oh, you haven't met Victor, who, or or the we went to one rehab center over overseas that is completely run on the charitable giving of the Kenyans who are already poor themselves, and these kids have the worst equipment, and they're they're screaming in pain, and they're being fed four times a day, and all their clothes are being washed by these women who are just volunteering, they're not getting paid. And and I'm like, oh, if you saw that, you'd realize like that how silly of a comment that is.

unknown

Yeah.

SPEAKER_02

Like, I'm gonna give later when I have a certain level of quote, financial security, which is a load of crap, is only something we adopt mindset-wise if we haven't seen it firsthand. So I am all but so the people need that not because they'll give, it's because when you go over there, it's what you get by giving that time and space. It's like there's a healing that these individuals who were born in the humblest and most horrific circumstances can give us just by by existing. One one orphanage we visited, and I'd share this with you, the hardest one we visited was the center, rescue center for girls who were rescued from sex trafficking. And these one, three, five, eight-year-old girls would stand up and tell their horrific stories of going through what only can be described as hell. For people who believe in like in a heaven and a hell, there is no hell after this life worse than what these girls have experienced. And to sit with them after earning their trust as a man, which took some time, and to hear them talk about love and forgiveness and happiness and the choice that it is, there's a there's a lesson to be learned at the feet of these angels that can only be experienced in person. And so we need you need them. And so I'm all about trying to get Heather and I've made the commitment that our goal is to get as many people over there as possible. You'll be spending the money you spend just to get there. There's no like expedition fee in some cases. If you go to Care for Life, there is, because you you're you're there's that there's different options I can go over with people, but for sure. There's just that piece of it. So the other call to action are just to make financial donations, honestly. I'll put those in, I'll send those links to you. Okay. And I would and the the main one I'm just going to promote is Care for Life. That is such such a vetted, experienced, proven charity that every single red cent that is going to that charity is going to make a difference in someone's life. And I I just can't promote that one enough as a as a board of directors.

SPEAKER_00

The beauty of that one is it's tied to our small business ownership, so we can totally relate with the leadership and entrepreneurship skills that they're teaching. Yeah. What I also really appreciate and respected about them is they expect to go into the village, teach them those things for however many years, and then pull out. Yes. Three years.

SPEAKER_02

They're in there for three years and then they pull out and they thrive after they leave.

SPEAKER_00

And so they expect them to go. They they teach them how to fish and then let them fish. And they thrive. And that's so cool. So cool that they don't have to set up a center and put down roots, and so we're here for the next century. No, but they make their impact, they teach their people, and then they leave. That's amazing.

SPEAKER_02

You know, we were there a year ago. Honestly, the reason that started, by the way, was because a

Recruiting, Retention, And Real Alignment

SPEAKER_02

year ago, a year and a half ago, my sister came back from Africa from doing like safari vacationing, and I love to travel. And I'm like, we should go to Africa. And so you can't, it's such a long trip. I was like, well, let's stay there for some time. And Heather and I were like, we should, it was kind of like the the old rise days. I'm like, we should do some charity, you know, as a tack-on. Like it was we're in Africa, there's got to be an opportunity for us to do something charitable. And so I did research, tons of research, because I'm like super weird about research. And I found Care for Life. Like, this is my company. And I set up to go do an in-person expedition. And the expeditions usually cost two to three thousand dollars per person in addition to your travel. Sure. And we were we were already going. So I thought, you know what, we'll do four days of that. And it turned into like a full week. And I was dreading it. I had four boys with me. Um, and I just thought they were gonna hate that week. So we had two weeks of really cool vacation, then one week of charity giving with this thing. And so we go to the village. The we spent all week digging holes and helping create latrines for this family that had earned the right to develop a latrine. But the last day they took us to the villages that they were pulling out of, and it was it was black and white in terms of the difference. You wouldn't believe how different it was to go into these villages where people had been like graduating from Care for Life. There was all these businesses, first of all, everyone's smiling. I don't want to paint a picture of Utopia, but it was just joy. And and they were just like thriving. The kids were in school and had uniforms on. There was a thickness to their physical physique of being healthy because they had clean water. That's one of the first things that they put in is like a well. And so you see that that difference, and you're like, oh my gosh, this is so useful. And this is a true story, you probably heard me say, but one of the days we were digging this hole in my youngest son, Van, he's my fourth son. Admittedly, I didn't put a lot of effort into teaching him how to work hard. We're in the African sun, he's just digging away, and he gets out of the hole that he's digging, literally, and he starts crying. And I'm like, my assumption is you're learning how to work hard. I'm sorry, you know, I didn't really prepare you for this. And and I go over and put my arm around him, like, hey, buddy, how are you doing? What's going on? And he goes, I just never have been happier. I never want to leave. My my 12-year-old son said that, and I didn't think he even knew what was going on. And I don't think we can appreciate, especially taking kids or grandkids to these experiences, how it immediately helps them come out of their social poverty. And again, I'm not trying to compare these things, it's just literal. There's a financial poverty, and then there's a social poverty that developing countries are experiencing through social media. And if you don't think that's a real problem, go look at the suicide rates of the youth today that have tripled in the last 10 years. If you don't think that those are actual diseases, go look at those numbers. And then again, I'm not trying to compare, I'm just saying we need them. We need them as much as they need us. And it's this is all part of God's plan. By helping each other, we can grow and thrive and find peace as a global family. So yeah, um, well, I'll put that link for the care for life donation piece. If this is calling to you, please, every donation matters. And um every donation, I'll say this. Every person who's listening to this that makes a donation, I'll match it. I'll match it. That comes through your your that comes through Nathan's podcast.

SPEAKER_00

That's awesome. Thanks, man. Well, you're doing great stuff. It is inspiring. It's so cool to hear your stories and and see the work that you're doing. It's so cool. Thanks for sharing.

SPEAKER_02

Yeah, you're welcome. Thanks for letting me talk about it. And let me just say that like I appreciate that. And it just doesn't feel enough. I feel like this urgency. The one thing I'll warn people about is once you start getting into this world, it changes your your perspective so much that it's just like you never feel like you can do enough. It's just, it's so warming and life is joyful, but you just like as we're talking about it. I'm just thinking, what else can I do? And it's it has nothing

Profit As An Impact Engine

SPEAKER_02

to do with me being a good guy. It's because I believe everyone who listens to this show has a heart set that if they were just exposed to this, they'd be in the same vein in a way that would bless them.

SPEAKER_00

Right.

SPEAKER_02

Like it's just such a sh a shift in perspective. And yeah, I just hope all of you guys who are listening just know that wherever you are in this journey, how much I appreciate what you're doing. Nathan and I are so grateful for you listening to this episode and getting to this part for sure.

SPEAKER_00

Thanks for joining me today, dude. I appreciate it as always.

SPEAKER_02

Yeah, it's such a gift. Thank you, Nathan, for having me. All done. We'll wrap that up. How do I and maybe edit the first little bit? I think we were just rambling. We were just we were just going on. Maybe it's great. I don't know. Do whatever you want. I was just kind of like if you I was like, he might cut that, and that would be okay if he did.

SPEAKER_00

No, I think it'll be just fine. Cool. I think some people appreciate the levity.

SPEAKER_02

I think it I think it's the normality of our discussions that draw it so well. Because I I don't have a lot of guests, if ever, that I feel this level of just like, I don't even think we're recording. I just feel like we're talking.

SPEAKER_00

I have I've had a couple people mention they they like when you're on the show.

SPEAKER_01

Ah, cool.

SPEAKER_00

They think it's pretty fun to listen to our banter.

SPEAKER_02

Well, you were my first guest, and we have so much appreciation of that. I I'm embarrassed that we haven't done more since. But I I I am gonna post this one for sure. And next time you're in town, let's definitely block a longer visit to where we can do lunch and then go do a sh an episode. For sure. For sure. Well, dude, I want to hear the news. What's up?

SPEAKER_00

Well, I'll give you a couple things. So I'm um I'm not gonna do the association right now. Okay. It's a big thing. I can't I can respect that. It's a big thing. I had a I had a uh coaching session with Corwin on Monday and we talked through some things. And um I he's like, we gotta, Nathan, you gotta like bring it down. What can you focus on for 12 months? One thing. And so I've been working with him on a on a few things, and we all we had to do is kind of tweak what we were initially working on. And uh and I found some excitement around uh creating a virtual CFO program for owners. A virtual CFO? Yeah. That sounds fun. So like pulling out their stats on a weekly and a monthly basis, turning around and reporting them to them and giving them essentially their prescription and their home exercise program to do for the next week.

SPEAKER_02

On on the financial level.

SPEAKER_00

On the financial well, operations too, right?

SPEAKER_02

Okay, so it's um because when I hear CFO, I think PLs. I think there's gonna be part of that.

SPEAKER_00

Okay. So I'm gonna need access to their QuickBooks, a lot need access to their billing softwares. And uh so it's it's the main stats. Uh some of it some of it is the main stats, some of it is more other stats that are maybe a little bit more important. And I said weekly, it's bi-weekly. So every other week. Every other week. And so instead of people having to go into their reports, their dashboard and prompt and find all the stats, this pulls the stats for them for the given weeks and then presents them to them in a report that they can read and say, here's what's good, here's what's bad, here's what you need to focus on. And so every other week, one of those will include the that every other week report plus a monthly report. Now that now in the monthly report, you're looking at some of the PL stuff.

SPEAKER_02

Interesting approach. So you're basically giving them the high-level executive

Filtering Culture And Hard Conversations

SPEAKER_02

analysis of their statistics.

SPEAKER_00

What a CFO would do. And a COO. And a COO, I guess, yeah. Because uh yeah, it's not just the financials, it'll be okay, your total visits graphing, your new patient graphs, your uh skilled units per visit, your um CPT code utilization.

SPEAKER_02

Are you so are you thinking about creating like um leveraging like a software to create some like scoreboards and some graphing things as part of your your service?

SPEAKER_00

Yeah, today I was thinking I need to find someone who can set up whatever it is, a spreadsheet to input the data, and then there is some program that scrapes that data and puts it into a reporting format, right?

SPEAKER_02

Uh gecko boards the best I know.

SPEAKER_00

Gecko board. If I go on upwork, I can look for a gecko board board expert to put that all together for me.

SPEAKER_02

You know, I'd spend some time with chat. Um, that's my experience as Gecko Board. That's where my company's moving to, but we've I've researched these data boards. There's a ton of them out there now. Like a lot of CRMs have them baked in, like Zoho and some others. But the Gecko board's the one that I've seen the most utilized in my network. I think um, I think, yeah, it's funny because I I think I think this idea of going to Upwork is a great start. I really do, because like hiring a full-time like VA, you know, I'm sure Adam can help you find that. I'll actually help you too.

SPEAKER_00

But I'll eventually get there.

SPEAKER_02

Right. And so you're processing the data, but like having your own your own dashboards is huge. And I I honestly think with with AI and stuff, there's there's lots of easy options for you to create that. Yeah. So I'm guessing your model would be a subscription fee. Yep. And is it the kind of thing where you're you're getting all this data and then you're sending them a report, or how are you communicating with them their their changes and stuff? It's all it's all email. Can I suggest a couple of things I think that would be useful to consider? So um, you know, coaching platforms are evolving a lot of them now to a couple of different levels that I think are useful. Like health coaches have been doing this for a long time, where um you'll pay 10 grand, anywhere between five grand and 10 grand for someone to get on a call with you. And they're and they're this is this is the most successful way I've seen it. And I don't know how transferable it is, but like a health coach will get on a call with you and meet with you once a week for an hour for the first month. And then after that, as needed, they'll jump on once every two to three months for an hour uh or 30 minutes even, and just check in on things and how things are going. But the main communication happens every week. And I thought about this if I'd stayed in the coaching space of doing this, was that you would the the coach looks at their their health data that comes through my fitness pal usually. Right, right. And then they and then they basically just send a loom.

SPEAKER_00

It's like, hey, this is your I just wrote that down with maybe the report with a video analysis.

SPEAKER_02

It it's a 10x on the experience for

Clear Calls To Action And How To Help

SPEAKER_02

the person because an email I think is going to get buried, whereas if they get a loom, and and there's all these things you could do, like down the road, you could create a um, there's it's really easy to use uh certain app templates that have there for coaching specifically, that you can brand it with your own thing and it looks and feels like there's like my my app that I use for my health coach, and this isn't the first time I've ever had one of these coaches, it says superhuman on it. That's the name of the company, but it's a it's a I know it's a template app that they just white label. And in it, you only message it within the app. And that's different, it's important because it makes it more custom. It's we don't want I I would suggest considering not having your special data buried in all their other to-dos and tasks that they never get to, versus having a direct access link that feels personalized and customizable and having that loom of like, and see what's cool about that, that's how you go one to many without forming large coaching groups and taking your actual. I mean, it does take your time, but this guy sends me a two to four minute video every week. Every week there's a health check-in. Yeah, and he's like, This is what I want you to focus on, dah dah dah dah dah and he explains it to me, and I'm like, that's so great.

SPEAKER_00

There's no back and forth, it's just analysis of your data sent to you.

SPEAKER_02

No, I know, and then this again, this is where part where I don't know if it's transferable, but I just have a Google form I fill out once every week on Tuesday morning, and it's like it's the same five to eight things. Right. What's your protein target? What was your percentage of effort? What was something you know, what zero to five, how happy are you with your progress? If you weren't a five, what would you need to do differently to get to a five?

SPEAKER_00

Okay.

SPEAKER_02

It's a cycle of action that keeps me motivated and connected to what he's doing. And then yeah, I get this loom from him that I listen to in my own time once a week. I feel super what I do that's different as a client, and I've done this with my last two health coaches, and they love this, is I loom him back. I'll go, hey, not not back. I'll loom him when I submit my form. I'll send him a loom. I don't think you can expect that, but like that's if you did have something like that, it creates this relationship that is completely asynchronous, so that you can time block it in a very scalable way.

SPEAKER_00

There's a there's a part of me that wonder so I've I noticed this that some people just have a hard time getting their numbers together. Amen. And so part of this was meant to provide eventually provide a VA, eventually hopefully AI, to scrape those numbers and then report them back to them. Sure. Right with some analysis. Yeah, that's a no-brainer. So the way you're doing it, you're presenting the numbers. Um I think there's some value to that, but I think some people aren't gonna be excited about that. I think they they're like just some.

SPEAKER_02

Oh, using the my Google form that I'm checking in on.

SPEAKER_00

Yeah, yeah, yeah. Yeah. I think some people might not that you recommended to do it that way. You just shared your experience and I'm just thinking about it out loud.

SPEAKER_02

No, I think you're right. I think you're completely dead right. That that would be an annoyance if they had to provide their data. I think if it was a the the service of us, then you could hire one VA to many clients, yes, and that's very scalable because at the end of the day, you just like you'd spend one day a week, like 10 minutes per report and filming, like five minutes reviewing, making your notes, five minutes filming and sending, five minutes like you do you just do one day a week, and you could probably work with hundreds of clients.

SPEAKER_00

Yeah, that's the idea. And I'm talking to another guy, I know you need to go in a couple minutes, talking to another guy. I'm wondering if it could get to the point eventually where um AI could use my voice and analyze all the data after it's seen me do it so many times. Oh yeah that I wouldn't have to create my own limb.

SPEAKER_02

No, but you could use uh those two popular apps to have create your clone and

Teach To Thrive: Three-Year Exit Model

SPEAKER_02

all those things.

SPEAKER_00

Yeah. Like the VA could scrape all the data, put it in the spreadsheet, that would automatically be put into the dashboard and then upload that into some kind of uh clone and do all the analysis for you.

SPEAKER_02

Yeah, I love it. You know what's cool about that too is that the the um technology, in my opinion, isn't there yet on the cloning thing because I have lots of people who are like going all in on it and they send me stuff and I'm like but but like start grassroots starting this new concept out, you'd want a quality assurance personally anyway. Or it then create the content for the AI to learn on later, right?

SPEAKER_00

If I find the right VA who has a financial background, I'd train them on the analysis.

SPEAKER_02

Yeah, absolutely. And down the road, who knows, maybe they're it's their faces that they see on a loom.

SPEAKER_00

Yeah, yeah.

SPEAKER_02

I I love the concept, it's the first coaching-esque concept that's scalable.

SPEAKER_00

Yeah. I'm excited about it.

SPEAKER_02

So it's it's very on par for you for sure. It feels a lot easier to do.

SPEAKER_00

My biggest hiccup right now is that um I'm I'm in prompt and looking at their data, so I can get the data that I actually need from prompt, it seems. I don't know if there's any other EMRs out there with good reports that I could trust. So I might be exclusive to prompt right now. Uh I'll just have to check and see what the other EMRs can do.

SPEAKER_02

Which isn't a bad way to launch a concept, is to be hyperniche like that either. Yeah, exactly. Dude, that's exciting. I'm really excited for you. That feels a lot less a lot more relaxing to me. The other concept got me super excited because it was so big. It's exciting, isn't it? And I'm trying, I'm trying to actually simplify on my end. So that that makes me exhale a little bit easier.

SPEAKER_00

Like, oh, that's Corwin was like, that doesn't sound like something Nathan wants to do.

SPEAKER_02

Sounds like a great a mark, a brilliant marketing concept from a brilliant marketer who's trying to impress.

SPEAKER_00

Yeah.

SPEAKER_02

And by the way, he's not wrong in terms of it being a great idea, but maybe he's not really understanding you know, in his mind, he's trying to, I think he's trying to sell himself a little bit in that pitch because he could help you do it.

SPEAKER_00

Yeah, exactly.

SPEAKER_02

But it's but he's maybe not pausing to say, well, what what's really best for Nathan?

SPEAKER_00

Last thing I'll say is I think we've signed, I'll have to check with Whitney. I think we signed Wesley up to do an ibogaine treatment. Oh my gosh. Okay.

SPEAKER_02

Oh my gosh. You gotta let me know how that goes. Definitely.

SPEAKER_00

I talked to my nephew who did it three weeks ago. He's like, My life, my life has completely changed. It was 11 out of 10 experience. He's like, I am the least stressed person I know in my life right now when he was anxiety-driven, depression, guilt, shame, you know what? Good LDS kid. He just he depress had been in rehab facilities for his depression, and he's like, I have a totally different brain now.

SPEAKER_02

I'll pray for I'll pray for Wesley. I'll pray for Wesley. That is very exciting. Obviously, I've got a lot of skin in the game on this one.

SPEAKER_00

Yeah, I'll let you know, of course.

SPEAKER_01

Well, thank you, Nate. All right. Uh did you schedule a better time to come down?

SPEAKER_00

What's that?

SPEAKER_01

Did you schedule again to come down?

SPEAKER_00

Um no. Okay. Have have no pressure.

SPEAKER_02

Just remember January's shot, so it'd be February.

SPEAKER_00

Well, have your assistant uh text me a link to schedule something with you.

SPEAKER_02

Sounds good.

SPEAKER_00

Okay.

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